How do you write copy for your audience that is authentically you?
Hey Hey, for this episode I'm speaking with Melinda Harcourt. A copywriter based in Melbourne, Australia. She helps businesses get clarity on who they're serving, their tone of voice & helps them find language that is truly authentic. This super power she has helps all of her clients grow & flourish because they're speaking from who they truly are! So that's exactly what we talk about in this episode & I hope you soak it all up!
Show Notes
How to find your authentic voice and stay true to it
Writing copy that converts to increased revenue
Effectively marketing your brand
Understanding your target demographic & audience
Quotes
"Use common phrases you speak all the time in your copy to make it sound like you. There should be no disconnect between the person online & face-to-face."
Links
Melinda Harcourt Copywriting Website
Mentions
Letting Go: The Pathway of Surrender
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